San Francisco, CA Ross Dress for Less is set to expand its presence in downtown San Francisco with the opening of a new satellite store at 901 Market Street on July 19, 2025. This development follows a recent makeover of its flagship store at 799 Market Street, located at 4th and Market. The expansion is anticipated to create approximately 90 new full-time and part-time jobs, offering a significant economic boost to the area.
The move comes as a notable counter-trend in a downtown retail landscape that has faced considerable challenges, including store closures and reduced foot traffic. As stated by the SanFranciscoDamn™️CultPod🎙️ on social media, the two Ross locations are "saving the day in a tourist retail desert hit hard by looting & store closures," aiming to provide much-needed economic revitalization.
Ross Stores, an off-price retailer headquartered in Dublin, California, has demonstrated resilience by thriving where many traditional retailers have struggled. The company's business model, which focuses on offering discounted brand-name apparel and home goods, appeals to budget-conscious shoppers and has maintained high foot traffic at its existing flagship location. This success prompted the decision to open a second store just one block away.
The new 40,000-square-foot store at 901 Market Street will occupy a space previously held by Nordstrom Rack, further solidifying Ross's commitment to the area. This expansion is part of Ross's broader strategy to open approximately 90 new stores nationwide in 2025, with many scheduled for July 19. Jim Conroy, CEO of Ross Stores, Inc., has previously emphasized the company's focus on delivering value and convenience to consumers.
The presence of two Ross locations aims to provide both tourists and locals with more affordable shopping options for a variety of goods, including "shoes, cozy pajamas, housewares & essentials to stay warm during SF’s chilly weather," according to the tweet. This strategic expansion underscores Ross's confidence in downtown San Francisco's long-term retail potential despite ongoing market adjustments.