Tesla Cybertruck Sales Plummet to 5,000 Units in Q2 2025, Operating at Less Than 10% Production Capacity

The Tesla Cybertruck, initially presented as a revolutionary electric pickup, has seen a dramatic decline in sales, with approximately 5,000 units sold in the second quarter of 2025. This figure represents a significant drop for a vehicle that Tesla had projected to produce at a rate of 250,000 units annually. The truck's polarizing design and perceived identity as a "prop" rather than a conventional utility vehicle have contributed to its challenging market performance.

According to recent delivery reports, Cybertruck sales in Q2 2025 are down to roughly 5,000 units, a sharp decrease from the 12,991 units sold in Q4 2024 and 6,406 in Q1 2025. This downturn has allowed competitors like the Ford F-150 Lightning and various GM electric pickups to surpass or closely trail the Cybertruck in sales. Despite a production capacity designed for 250,000 units per year, Tesla is currently selling the vehicle at an annualized rate of around 20,000 units, indicating operations at less than 10% capacity.

The Cybertruck's distinctive angular design and stainless-steel exterior have been central to its identity, with social media personality Mario Nawfal stating in a tweet that Tesla > "didn’t sell you a truck. They sold you a prop - equal parts toy, weapon, and status symbol." Nawfal further characterized the driving experience as "role-play," suggesting > "Everyone else? NPCs." While lauded by some for its "absurd" and "sturdy as a tank" aesthetic, the vehicle has faced criticism for its build quality, susceptibility to rust spots, and significant safety concerns regarding its rigid exoskeleton and potential impact on pedestrians.

Originally teased with a starting price of $39,900, the Cybertruck's actual launch prices were considerably higher, with the dual-motor Foundation Series starting around $100,000. The current RWD "Long Range" model is priced at $69,990, still far above initial projections. The vehicle has also been subject to numerous recalls—eight as of March 2025—addressing issues from faulty accelerator pedals to body panels. Industry analysts suggest that the fading hype and controversial public statements by Tesla CEO Elon Musk have alienated a segment of potential buyers, contributing to the disappointing sales figures.

The Cybertruck's struggle to meet sales expectations and fully utilize its production capabilities highlights the challenges of introducing a radically designed vehicle into a competitive market. Despite its unique appeal to a niche audience, its high price point, quality concerns, and a shifting market landscape for electric vehicles pose significant hurdles for Tesla's ambitious pickup.