Turkish Airlines Abruptly Cancels Viral 1 Million Miles Challenge

Istanbul, Turkey – Turkish Airlines has swiftly cancelled its widely publicized "1 Million Miles Challenge," a promotion that promised a substantial mileage reward to passengers flying to all six continents. The sudden reversal has sparked considerable online discussion and disappointment among potential participants, just days after the campaign went viral across social media platforms.

The challenge, which required participants to fly to all six continents with Turkish Airlines between June 27 and October 27, offered an unprecedented one million Miles&Smiles loyalty program points upon completion. The initiative quickly captured global attention due to the perceived high value of the reward and the relatively low estimated cost of completing the journey. Venture capitalist Sheel Mohnot, among others, highlighted the deal's appeal, stating on social media, "In my 20s my brother and I would have done this, for sport." Mohnot estimated the journey could be undertaken for approximately $3,000, depending on the starting location.

Despite its immense popularity and the buzz it generated, Turkish Airlines confirmed the cancellation of the challenge on July 9, 2025, just days after its launch and viral spread. The airline's official communication regarding the termination of the campaign was brief, with the specific reasons for the abrupt withdrawal not immediately made public. The swift decision left many aspiring globetrotters surprised and frustrated.

The cancellation has elicited strong reactions online, mirroring the initial excitement the challenge generated. As expressed by the original tweet from Sheel Mohnot, "Wtfff this deal went viral and Turkish cancelled the deal," reflecting the widespread disbelief and frustration. Many had begun planning their itineraries or had already invested time in researching the complex travel requirements, which included specific ticketing dates, flight types, and transit rules through Istanbul.

This sudden withdrawal marks a notable event in airline marketing, especially given the significant public engagement the campaign had achieved. Turkish Airlines, known for its extensive global network and previous high-profile marketing campaigns, including those featuring celebrities, will now navigate the aftermath of this highly visible and quickly rescinded promotion. The incident underscores the rapid pace at which viral campaigns can spread and the challenges airlines face in managing unexpected public responses and operational implications.