Justin Blau, the artist previously known as EDM sensation 3LAU, has announced his debut at the annual Burning Man event in Nevada's Black Rock City. The highly anticipated appearance will feature Blau's inaugural DJ sets performed under his birth name, signifying a significant personal and professional evolution for the acclaimed musician. Burning Man 2025, themed "Metamorphosis," is scheduled to take place from August 24 to September 1.
Blau shared the news on social media, stating, > "My first @burningman And my first dj sets as @justinblau See you in the dust?" This tweet underscores a pivotal moment in his career, following his decision in March 2025 to retire the 3LAU moniker. The move reflects a deliberate shift from his decade-long identity in electronic dance music.
According to a Billboard interview from March 13, 2025, Blau expressed a desire for creative authenticity, stating he was "done with EDM" and sought to make music that was "more emotionally resonant, more vulnerable, more honest." His new artistic direction includes acoustic, indie, and electronic sounds, a stark departure from the big-room house style that defined his previous work. He plans to release a full-length album under his real name later this year.
The choice of Burning Man for these initial performances under his new identity aligns fittingly with the event's 2025 "Metamorphosis" theme, symbolizing transformation and rebirth. Blau also indicated plans for a series of intimate, seated live shows, contrasting sharply with the massive festival stages he previously commanded. This rebrand also sees him continuing his prominent involvement in the NFT space, exploring unique fan experiences and ownership opportunities.
Blau's transition highlights a growing trend among established electronic artists seeking to broaden their creative horizons beyond traditional genre confines. His decision to embrace a new sound and persona, while taking a significant professional risk, underscores a commitment to artistic integrity and a deeper connection with his audience.