T-Series Unveils New Romantic Track "Jiya Laage Na" by Aditya Rikhari and Shirley Setia

Mumbai, India – T-Series, India's leading music label and film studio, has released a new romantic track titled "Jiya Laage Na," featuring the musical talents of Aditya Rikhari and Shirley Setia. The announcement, shared by Masha Bucher on social media with the phrase "More for his fans," signals a fresh offering from the popular artist Aditya Rikhari following his previous success. The song is now available across all major streaming platforms and on T-Series' official YouTube channel.

"Jiya Laage Na" is described as a romantic yet peppy dance number, blending the melodious voices of Rikhari and Setia to capture themes of love, energy, and groove. The music video for the track stars Tusharr Khanna and Heli Daruwala, whose on-screen chemistry is expected to enhance the song's youthful and vibrant mood. Pallav Patel and Nirmal Sharma directed the visually charming video.

Aditya Rikhari, who also wrote and composed the song, expressed his excitement, stating, "After the love I received for Sahiba, I wanted to bring something that feels fresh and celebratory. ‘Jiya Laage Na’ is a song about love in its most playful form, it makes you smile, it makes you move, and it captures the joy of being in the moment. I can’t wait for listeners to vibe with it.” The track aims to resonate with listeners through its catchy rhythm and breezy atmosphere.

T-Series continues its tradition of delivering diverse musical content to its vast audience. The label, known for its extensive catalog spanning various Indian languages and its significant presence on YouTube with over 303 million subscribers, consistently introduces new artists and collaborations. This latest release further solidifies T-Series' position in the Indian music landscape, catering to the growing demand for contemporary romantic and dance-oriented tracks.