TON Strategy Co. Secures $558 Million Private Placement and Initiates $250 Million Share Buyback for Toncoin Treasury

TON Strategy Co. ($TONX), led by Executive Chairman Manuel Stotz, recently highlighted its unique capital allocation strategy on CNBC Squawk Box Asia, emphasizing its distinct approach compared to traditional Exchange Traded Funds (ETFs). The company, which recently completed a significant private placement and initiated a share buyback program, is strategically positioning itself as a dedicated treasury for Toncoin ($TON), the native cryptocurrency of The Open Network (TON) blockchain. This move underscores a commitment to long-term growth and shareholder interests within the evolving digital economy.

The company, formerly known as Verb Technology Company Inc., completed an oversubscribed private placement of approximately $558 million in August. This substantial capital infusion was primarily led by Kingsway Capital, with significant participation from over 110 institutional and crypto-native investors, including Vy Capital, Blockchain.com, and Ribbit Capital. The proceeds from this placement are being predominantly used to acquire Toncoin, establishing TON Strategy Co. as a major holder of the digital asset.

TON Strategy Co. operates as a permanent capital vehicle, a structure that Manuel Stotz articulated as fundamentally different from traditional ETFs. According to the company's social media announcement, this structure ensures that there is "no forced selling of holdings here; prices can swing, but our $TON remains secure." This approach aims to align incentives with long-term growth, in contrast to ETFs which often rely on in-kind redemptions that can lead to asset liquidations during outflows.

The strategic pivot centers on Toncoin, which powers the Telegram ecosystem, a messaging platform boasting over 900 million monthly active users. The integration of the TON Wallet directly into Telegram is seen by analysts as a significant catalyst for mass adoption, making crypto transactions as seamless as sending a text message. TON Strategy Co. plans to generate sustainable staking rewards from its Toncoin holdings, further enhancing its treasury and benefiting from the burgeoning TON ecosystem.

Further solidifying its commitment to shareholder value, TON Strategy Co. announced a $250 million share repurchase program on September 4, 2025. This initiative aims to enhance net asset value per share (NAV) and provide stability during market volatility. The company's mission, as stated by Manuel Stotz, is "simple — we serve the best interests of our shareholders," with a long-term vision to build "the cornerstone of a new digital economy" through disciplined capital allocation in the Toncoin space.