TON Strategy Co. Unveils $250 Million Stock Repurchase Program Following Rebranding

Las Vegas – TON Strategy Company (Nasdaq: TONX), formerly known as Verb Technology Company Inc., announced on September 3, 2025, the approval of a $250 million stock repurchase program by its Board of Directors. This move follows the company's recent rebranding and its strategic pivot to become a digital asset treasury focused on Toncoin ($TON). The repurchase program underscores the company's commitment to enhancing shareholder value and reflects confidence in its new direction.

The company officially began trading under its new name and ticker symbol, TONX, on the Nasdaq Capital Market on September 2, 2025. This rebranding signifies a transformative shift from its previous focus on social commerce technology to a dedicated strategy of accumulating and holding Toncoin for long-term investment. The strategic pivot was initially funded by a $558 million private placement, which attracted over 110 institutional and crypto-native investors.

Manuel Stotz, Executive Chairman of TON Strategy Co., articulated the rationale behind the capital allocation strategy. "We are committed to a disciplined capital allocation strategy and look to use our balance sheet to enhance shareholder value by growing NAV/share," Stotz stated. He added that the company might consider issuing stock to acquire more $TON if its shares trade at a premium to Net Asset Value (NAV), and conversely, repurchase its own stock if it trades at a discount to NAV, providing a flexible tool for value creation.

TON Strategy Co. aims to build the world's first and largest publicly traded treasury holding of Toncoin, positioning itself as a key infrastructure provider within the TON ecosystem. The company highlights TON's unique integration with Telegram, which boasts over a billion users, powering wallets, payments, and applications. This strategic alignment is expected to leverage Telegram's vast user base to foster a tokenized economy.

While pivoting to its new digital asset treasury model, TON Strategy Co. will continue to operate its legacy business units, including the multi-vendor livestream shopping platform MARKET.live and the AI-powered social commerce innovator LyveCom. The stock repurchase program allows for flexibility, with repurchases to be made in open market transactions or other means, depending on market conditions, liquidity, and share price.