USD₮ Spendable at 150 Million Merchants Following Rain and Plasma Partnership

Rain and Plasma have announced a strategic partnership enabling USD₮ (Tether) to be spendable at over 150 million merchants worldwide. The collaboration, revealed on September 17, 2025, aims to significantly bridge the gap between digital assets and everyday transactions, enhancing the utility and adoption of the leading stablecoin in global commerce. This development positions USD₮ for broader mainstream use through integrated payment solutions.

The partnership involves Rain, a prominent stablecoin Visa card platform, integrating its card infrastructure with Plasma's network. This will allow users to leverage Rain's crypto cards, powered by Plasma, for transactions at a vast global network of merchants. Cointelegraph initially reported the development, stating, > "NEW: Rain has partnered with Plasma to make USD₮ spendable at over 150M merchants worldwide."

Rain operates as a recognized card issuance platform, serving fintechs, exchanges, and neobanks across numerous jurisdictions. As a principal member of Visa, Rain issues branded cards that connect to users' digital asset balances, supporting major stablecoins like USD₮ and USDC for global spending. The company recently secured $58 million in Series B funding to further develop its technology and expand its reach.

Plasma is a specialized network designed for institutional-grade stablecoin payments, known for enabling zero-fee USD₮ transfers. The platform aims to empower developers and users with tools to make stablecoins relevant in daily transactions, leveraging its focus on efficiency and scalability. Plasma has also partnered with entities like Binance Earn to offer USD₮ yield products, demonstrating its commitment to stablecoin utility.

This collaboration is poised to significantly enhance USD₮'s real-world usability, potentially boosting its demand and liquidity. By facilitating seamless spending at millions of points of sale, the partnership underscores a broader shift towards mainstream cryptocurrency integration. Market analysts anticipate increased on-chain activity and heightened interest in stablecoin-backed payment solutions.

While the announcement from September 17, 2025, did not immediately detail launch timelines, specific payment rails, or full jurisdictional coverage, the strategic alliance marks a pivotal step for stablecoin adoption. It reflects a growing trend in the financial sector to integrate digital currencies into traditional payment systems, offering greater flexibility and accessibility for users globally. Further details regarding implementation are expected.