Internet personality Drew Scanlon, widely recognized as the "Blinking White Guy" meme, has launched a new fundraising drive for the National Multiple Sclerosis Society, appealing to his online audience to support a cause close to him. Scanlon, a former video producer for Giant Bomb, utilized his viral fame to encourage donations, stating, "> Hi Internet! I'm Drew and THIS IS MY FACE. If this GIF has ever brought you joy in the past, I humbly ask you to consider making a donation to the National MS Society. It would mean a lot to me and to those I know affected by the disease!"
Scanlon's iconic blinking reaction GIF originated from a 2013 Giant Bomb video, gaining widespread virality in 2017 as a popular expression of incredulity. Since 2016, he has consistently leveraged his internet recognition to raise significant funds for the National MS Society, accumulating over $154,000 between 2016 and 2021 through participation in events like the annual West Coast bike ride. His current appeal seeks to continue this impactful tradition.
The National Multiple Sclerosis Society is dedicated to a vision of a world free of MS, mobilizing resources to stop the disease, restore lost functions, and ultimately find a cure. Donations directly support critical programs and research efforts, including funding for scientific breakthroughs, providing essential resources and care for individuals and families navigating MS, and advocating for policy changes. The organization's "Pathways to Cures" roadmap outlines a comprehensive plan endorsed by 30 global organizations.
Contributions to the National MS Society are channeled into various vital areas, such as supporting MS Navigators who offer personalized assistance, funding educational programs, and fostering community through support groups. The society also invests in advocacy initiatives, shaping public policy and securing federal research funding to improve the lives of those affected by multiple sclerosis. Scanlon's ongoing efforts underscore the power of internet culture to drive philanthropic endeavors.