MPA Issues Cease-and-Desist to Meta Over Instagram's Misleading 'PG-13' Content Label

The Motion Picture Association (MPA) has issued a cease-and-desist letter to Meta, demanding that Instagram discontinue its use of the "PG-13" designation for teen content restrictions. The MPA, responsible for the widely recognized film rating system, asserts that Instagram's application of the term is "literally false and highly misleading," according to reports from the Wall Street Journal. This action underscores the MPA's commitment to protecting its federally registered trademarks and the integrity of its content classification system.

Instagram has incorporated "PG-13" within its "Sensitive Content Control" settings, offering users options such as "Standard," "Less," and "Even Less" content. The "Even Less" option is specifically described by Instagram as content suitable for a "PG-13" audience, a usage that the MPA argues misrepresents its established rating. The MPA's PG-13 rating signifies "Parents Strongly Cautioned – Some Material May Be Inappropriate for Pre-teenagers," a specific classification determined through a rigorous review process.

The MPA's letter highlights concerns that Instagram's unauthorized use dilutes the meaning and authority of its trademarked rating system, potentially confusing parents and young users about content suitability. The association emphasizes that its ratings are developed by parents for parents, providing consistent guidance across various media. Misappropriation of these terms could undermine public trust in content classifications.

Meta's Instagram has faced ongoing scrutiny regarding its impact on younger users and has implemented various features aimed at enhancing teen safety, including age verification and content moderation tools. While the platform states its commitment to creating a safe online environment, the MPA's legal challenge focuses on the specific terminology used to communicate these safety measures. The cease-and-desist letter signals a potential legal battle if Meta does not comply with the demand.