Tarot Readings Surpass 12 Billion TikTok Views as Gen Z and Alpha Redefine Practice

The growing prominence of tarot among Generation Z and Generation Alpha is drawing significant attention, as observed by Prasanna Srikhanta, who noted its evolution beyond mere fortune-telling. Srikhanta highlighted that while the predictive aspect might be viewed skeptically, tarot is increasingly utilized for "self-inquiry" and functions as a "technology of care," providing "life nudges." This shift suggests a contemplative application, particularly for individuals feeling stuck.

The surge in tarot's popularity among younger demographics is evident across social media platforms, with the hashtag #TarotReading accumulating over 12 billion views on TikTok alone. This digital engagement underscores a broader trend: a 2022 Forbes Health report indicated that over 67% of Gen Z respondents turn to spiritual tools like tarot, journaling, and astrology for self-soothing, emotional understanding, and anxiety processing. Etsy also reported a 60% increase in tarot deck sales, predominantly from buyers aged 18-27, during and after the pandemic.

One key factor driving this trend is the accessibility and perceived affordability of tarot as an alternative to traditional mental health support. With therapy often costing over $100 per session and long waiting lists, tarot offers a reflective and comforting tool. As Prasanna Srikhanta articulated, "Introspection can take many forms so I don't see why tarot can't be used in a contemplative way."

This generation, often less affiliated with organized religion, is seeking more personal and interpretive spiritual experiences. A Springtide Research Institute survey revealed that 51% of individuals aged 13-25 engage in tarot or fortune-telling. This indicates a move towards "unbundled faith," where young people curate their own spiritual paths, finding meaning and guidance outside conventional structures.

Experts and practitioners emphasize tarot's role as a tool for personal development and clarity rather than strict prediction. Tatianna Morales, an intuitive tarot diviner, explained that tarot helps access "subconscious energies, feelings and emotions through the cards, through storytelling, through iconography and through symbolic interpretation," offering "wisdom, direction and clarity." This perspective aligns with the idea that tarot serves as a reflective mirror, prompting self-awareness and aiding in navigating complex emotions and life choices.