NBA Top Shot Integrates Live Game Viewing with New 'Tap to Watch' Feature

NBA Top Shot has announced a significant new feature, allowing users to watch live NBA action directly from its homepage for the first time. This development marks a new era for the digital collectible platform, enhancing fan engagement by seamlessly integrating real-time game broadcasts. The announcement aligns with a broader league-wide initiative to make NBA content more accessible across various digital platforms.

"For the first time ever on Top Shot, you can now follow live @NBA action straight from the homepage," NBA Top Shot stated in a recent tweet. "Simply tap to watch any game and instantly jump right into the action. The new era starts now." This feature is part of the NBA's "Tap to Watch" initiative for the 2025-26 season, designed to simplify how fans find and access live game telecasts. The initiative aims to integrate "Watch" call-to-actions organically across digital and social media platforms, directing fans to live game broadcasts.

This integration allows NBA Top Shot to move beyond its core offering of NFT-based "Moments" and provide a more interactive, real-time experience. While NBA Top Shot has previously offered "Flash Challenges" tied to live games, this direct viewing capability represents a substantial leap in functionality. The platform, known for turning electrifying NBA and WNBA highlights into unique digital collectibles, now offers a direct portal to the live games from which these Moments originate.

The move is expected to deepen engagement for its user base, which collects, trades, and utilizes Moment NFTs in various challenges. By offering live game access, NBA Top Shot aims to solidify its position as a central hub for basketball enthusiasts, combining collectible fandom with immediate access to the sport's live action. This strategic enhancement could attract new users and further integrate the NFT experience with traditional sports viewing.