Base Blockchain Targets Billions Onchain with New Social Video Strategist Role

Base, Coinbase's Ethereum Layer-2 blockchain, is actively seeking a Social Video Content Strategist to significantly expand its presence across major social media platforms. The job opening, announced by Drew Coffman, signals a strategic push to leverage platforms like Instagram and TikTok in its mission to onboard more users to the blockchain ecosystem. The new hire will be instrumental in shaping Base's video content strategy, experimenting with trends, and creating platform-native ideas.

Launched on August 9, 2023, Base was developed by Coinbase to address Ethereum's scalability challenges, offering faster transactions and lower costs. As a Layer-2 solution, it utilizes optimistic rollups to process transactions off-chain, thereby enhancing efficiency while maintaining compatibility with Ethereum's secure infrastructure. Base aims to facilitate broader adoption of decentralized applications (dApps), including those in decentralized finance (DeFi), non-fungible tokens (NFTs), and gaming.

The recruitment for a dedicated social video strategist underscores the critical role of social media marketing in the blockchain sector. Industry insights highlight social platforms as essential tools for crypto projects to build community, raise awareness, and educate a wider audience about complex blockchain concepts. This strategic focus aligns with Base's ambitious goals, which include reaching 25 million users and accumulating $100 billion in assets on the platform by 2025.

According to the announcement, the strategist will be tasked with "creating platform native ideas, experimenting with trends, and helping bring the world onchain." This role is central to Base's broader objective of making blockchain technology accessible and understandable to a mainstream audience. By engaging users through popular video channels, Base seeks to demystify the "onchain" experience and drive mass adoption, a key pillar of its long-term vision.