ByteDance's 2024 Revenue Reaches $155 Billion, TikTok Contributes Estimated 25%

Hong Kong – ByteDance, the global technology conglomerate, has demonstrated robust financial performance, with its second-quarter 2025 revenue reaching approximately $48 billion, surpassing Meta's earnings for the same period. This strong growth underscores the company's diversified portfolio, a point often overlooked by the public, as highlighted by investor Rui Ma. Ma stated in a recent tweet, > "TikTok is guesstimated to be like up to a quarter ish of this revenue it seems this year? It’s still wild how many people in the comments think ByteDance is only TikTok … it’s 2025 guys and Googling is still free."

While TikTok is a significant revenue driver, it accounts for an estimated quarter of ByteDance's total sales, not the entirety. According to Sacra, ByteDance generated an estimated $155 billion in revenue for 2024, with international operations, primarily TikTok, contributing approximately $39 billion, or 25% of the total. TikTok's U.S. business alone was estimated to have brought in $27 billion in 2024, representing a substantial portion of its international revenue.

Beyond TikTok, ByteDance operates a vast ecosystem of popular applications that contribute significantly to its financial success, particularly within the Chinese market. Key products include Douyin, the Chinese counterpart to TikTok, which boasts over 750 million daily active users, and Toutiao, an AI-powered news and content aggregation platform. The company also owns CapCut, a widely used video editing application, and Lark, an enterprise collaboration suite.

ByteDance's continued growth occurs amidst persistent regulatory scrutiny, especially in the United States. Lawmakers have raised national security concerns over the company's Chinese ownership, leading to legislative efforts requiring the divestment of TikTok's U.S. assets. Despite these challenges and the ongoing political pressure, ByteDance has consistently funded its employee share buyback programs from its own balance sheet, signaling strong financial flexibility.

The company's diverse revenue streams and strategic investments in areas like artificial intelligence position it as a formidable player in the global technology landscape. ByteDance's ability to maintain high growth rates and expand its product offerings beyond its most recognizable app, TikTok, solidifies its standing as a leading social media and content platform company worldwide.