CreatorDAO Invests 0.75 ETH, Securing 3.1% Stake in Medusa's Zora Creator Coin

Decentralized autonomous organization CreatorDAO has announced a long-term investment of 0.75 Ethereum (ETH), valued at approximately $2,850 as of December 3, 2025, into the Zora creator coin of digital artist and content creator, Medusa. This strategic move grants CreatorDAO a 3.1% position in Medusa's personal token, highlighting a growing trend in Web3 where communities and entities directly back individual creators. Medusa, known as @MedusaOnchain on X, publicly shared the development, stating, "> new month, new W... super happy to share that @joincreatordao has made a long-term investment of 0.75e in my zora creator coin and has acqd 3.1% position."

CreatorDAO positions itself as a "BlackRock for creator IP," aiming to provide capital, operational expertise, and infrastructure to foster growth for creators. Founded by Michael Ma and Jonathan Wald, the organization raised a $20 million seed round in 2022 from prominent investors like a16z crypto and Initialized Capital, with a model that involves investing in creators in exchange for a percentage of their future earnings or intellectual property. This investment aligns with their mission to turn creators into an investable asset class.

Medusa, a prolific "smol video creator" and lead at @shefiorg, leverages Zora's platform to tokenize her brand and content. Zora creator coins are profile-level tokens that allow artists and creators to monetize their engagement and influence directly. Each Zora account has a unique creator coin, with the username often serving as the ticker, enabling fans and investors to buy and trade these tokens and providing creators with a percentage of trading fees.

The investment underscores the increasing sophistication of the Web3 creator economy, where personal tokens facilitate direct financial relationships between creators and their supporters. Such backing can provide creators like Medusa with capital for new projects, community initiatives, or expanded content production, bypassing traditional funding mechanisms. The Zora protocol, built on Base (an Ethereum Layer-2 chain), emphasizes ownership and direct interaction, fostering a new ecosystem for digital creativity.

This transaction exemplifies a shift towards more direct and community-driven investment models within the digital landscape. As the creator economy continues to mature, investments in personal tokens by entities like CreatorDAO are expected to become a more prevalent mechanism for funding and validating creative talent, offering creators alternative avenues for financial growth and community engagement.