Daniel Keller Introduces "Sloptimism" as a Call for Artists to Embrace Attention Economy's "Brainrot"

Digital theorist and artist Daniel Keller has coined the term "sloptimism," advocating for a proactive approach by creators within the pervasive attention economy. The concept, discussed during an appearance on the "11AM w/ Seed Club" show, suggests that rather than fearing the deluge of low-quality digital content, artists should embrace it as a new medium for creative exploration.

Keller defined "sloptimism" as: > "The panglossian embrace of the attention economy. Brainrot, slop reels. Sloptimism is just a call for artists to embrace that and see what they can do with it instead of run away in fear." This perspective challenges traditional views that often lament the decline of quality in online media, urging a shift towards opportunistic engagement.

The discussion took place on "11AM w/ Seed Club," a daily program hosted by Seed Club, a venture network specializing in early-stage consumer crypto companies. This platform choice highlights the concept's relevance within communities deeply entrenched in digital innovation and evolving online ecosystems. Keller's background as a prominent voice in internet culture, co-founder of New Models, and an artist whose work often explores the intersection of technology, economics, and society, lends significant weight to his observations.

"Sloptimism" emerges from an environment characterized by "brainrot" and "slop reels"—terms used to describe the often-mindless, algorithmically-driven content that dominates social media feeds. Keller's proposal is not to surrender to this perceived degradation but to find artistic potential within its very nature. This calls for artists to adapt and innovate, utilizing the tools and dynamics of the attention economy to produce meaningful work.

The concept implies a strategic pivot for creators, encouraging them to view the current digital landscape not as a threat to artistic integrity but as a fertile, albeit chaotic, ground for new forms of expression. By embracing "sloptimism," artists may discover novel ways to engage audiences and redefine cultural value in an era saturated with fleeting digital experiences.