Higgsfield AI has announced the "FIRST ever AI World Tour - KION 2026," signaling a significant expansion for its AI-powered K-Pop idol, Kion. The announcement also highlighted the release of the "FIRST FULL AI Music Video: Kion - Stay Mad," which was created entirely using Higgsfield's proprietary Higgsfield x KLING technology. This move solidifies Higgsfield's position at the forefront of AI-driven entertainment and content creation.
Kion, introduced by Higgsfield Records—dubbed the world's first AI record label—in late August 2025, quickly gained traction as the "world’s first AI K-Pop idol." The AI artist's debut was met with considerable buzz, with Higgsfield reportedly securing contracts worth $50 million around the project. Kion is positioned as a revolutionary figure in music, operating without the traditional pressures faced by human artists.
The "Stay Mad" music video showcases the advanced capabilities of Higgsfield's KLING technology, a core component in its AI video generation suite. KLING, which Higgsfield integrates alongside other models like Google Veo 3 and Sora, enables the creation of high-quality, cinematic AI-generated visuals. This marks a milestone in fully automated music video production, pushing the boundaries of creative content.
Further enhancing user engagement, Higgsfield AI is introducing Kion's SOUL ID character, allowing users to "Create Unlimited FREE SOUL images with Kion now." SOUL ID, launched in July 2025, is a personalization feature that enables users to generate consistent, high-fashion AI characters from their own photos, aiming to replace generic avatars with hyper-realistic, personalized visuals. This integration allows fans to interact directly with Kion's digital persona.
To foster a community of creators, Higgsfield AI is offering a "1 YEAR Creator Plan" to individuals who produce content featuring Kion and post it with the hashtag #KION. This initiative encourages fan-generated content and further integrates Kion into the broader digital creative landscape. Higgsfield AI, a Kazakhstani startup valued at $100 million as of January 2025, continues to innovate in AI video generation and visual effects.