Ideogram Utilizes Its 'Character' AI to Produce Its Own Advertisement

Ideogram, a prominent AI image generation company, has announced it leveraged its newly launched "Ideogram Character" tool to create an advertisement for the very same product. The company shared this self-referential marketing approach via a recent tweet, stating, > "We used Ideogram Character... to make an ad for Ideogram Character." This move highlights the firm's confidence in its latest AI offering.

Ideogram Character, officially released on July 29, 2025, is an advanced character consistency model designed to generate photorealistic variations of characters from a single reference image. It aims to maintain visual fidelity and core identity across diverse scenes, contexts, and artistic styles, addressing a long-standing challenge in AI image generation. The tool works with both real and fictional subjects, offering significant flexibility for creators.

The new feature integrates seamlessly with Ideogram's existing capabilities, including Magic Fill for effortless face swapping and accurate character placement, and Remix for adapting styles and compositions. Ideogram Character also boasts precise masking options, allowing users to control specific facial details, hair, and clothing elements. This level of control contributes to the model's ability to produce consistent and high-quality outputs.

By employing its own technology for marketing, Ideogram demonstrates the practical application and effectiveness of Ideogram Character. This strategy serves as a direct testament to the tool's capabilities in generating consistent visuals for various creative and commercial purposes, from video ads to e-commerce photography and comic book creation. The company, known for its robust image generation engine and strong text rendering, continues to push the boundaries of AI-powered visual content.