MacroStrategy__ Airdrop Signals New Era for NFT Strategy Tokens, Benefits 'Blue-Chip' Holders

A new development in the non-fungible token (NFT) market is emerging as @MacroStrategy__ announces a forthcoming airdrop, introducing what it describes as "a new model for an NFT strategy token." The announcement, made by prominent Web3 figure Josh Ong, indicates that "lots of OG NFTs qualify" for participation, suggesting a strategic move to engage established NFT communities.

NFT strategy tokens represent an innovative approach within decentralized finance (DeFi), aiming to generate yield by automating NFT trading. This model typically involves protocols that acquire "floor" NFTs (the lowest-priced NFTs in a collection), relist them at a markup, and then use the profits to repurchase and burn the strategy token, creating a self-sustaining "flywheel" effect. TokenWorks, for instance, launched several such tokens, including PunkStrategy, in September 2025.

Josh Ong, known as "Bored Ape Yacht Club #1037" and a co-founder of Bored Room Ventures, brings significant credibility to the announcement. His background as a Web3 advisor and his involvement with major "blue-chip" NFT projects like Bored Ape Yacht Club and Yuga Labs underscore the importance of this initiative. Ong's tweet, stating it's the "Last chance to register for the @MacroStrategy__ airdrop," highlights the time-sensitive nature for eligible participants.

Airdrops serve as a powerful marketing and community-building tool in the Web3 space, designed to increase awareness, reward loyal holders, and generate hype around new projects. Such "holder airdrops" commonly target owners of specific existing NFTs, providing them with exclusive benefits or new tokens. The eligibility criteria for "OG NFTs" for the @MacroStrategy__ airdrop points towards rewarding early adopters and established collectors.

"OG NFTs," or "blue-chip NFTs," refer to high-value, well-established collections that boast strong market presence, dedicated communities, and often an association with renowned creators or brands. Examples include iconic projects like Bored Ape Yacht Club, CryptoPunks, Mutant Ape Yacht Club, and Pudgy Penguins. The inclusion of these foundational NFT assets in the airdrop’s eligibility criteria positions @MacroStrategy__ to attract significant attention and engagement from the most influential segments of the NFT ecosystem.