MC Hammer Unveils "Hamm400 AI Studios" to Drive New Narratives and AGI Discourse

Music icon MC Hammer, known for his pioneering work in hip-hop, has announced the launch and focus of "Hamm400✨🎥 AI Studios," an initiative aimed at exploring and developing new narratives through artificial intelligence. The announcement was made via his X (formerly Twitter) account, where he posted, "Hamm400✨🎥," accompanied by a link to a video, and later clarified with "Hamm400✨🎥 AI Studios."

The venture signals Hammer's deep dive into the rapidly evolving field of artificial intelligence, particularly Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI). His social media presence, under the handle "MC HAMMER e/acc," suggests an alignment with the "effective accelerationism" philosophy, advocating for rapid technological advancement to address societal challenges and foster economic empowerment. On Instagram, he elaborated that "Hamm400✨🎥 AI Studios" has been "AI from its beginnings 10 years strong," referencing the transition from AGI to ASI and its potential to democratize economic opportunities by removing traditional barriers.

Hammer's X profile further lists "#AI," "#FilmMaker," and "#AGI" among his key interests, underscoring the studio's focus on creating content at the intersection of technology and storytelling. Recent posts from the artist, including one from July 26, 2025, quoting Nvidia CEO Jensen Huang on AI's impact on employment, indicate his engagement with the broader implications of AI. The studio aims to produce "New Narratives for New Generations," leveraging AI to shape future cultural landscapes.

This move by the legendary artist positions him as a significant voice in the ongoing discourse about AI's role in creative industries and its potential societal transformation. While specific projects from Hamm400 AI Studios have not yet been fully detailed, the emphasis on AGI and new narratives suggests a focus on innovative content creation and thought leadership in the AI space.