New AI Agentic Flow Demonstrates 'Impressive' Early Results in Marketing HR Optimization

A recent social media post by "victoriame" highlights the promising early results of new AI tooling, specifically an agentic flow developed with Mastra AI, aimed at optimizing marketing human resources. The announcement, made on August 23, 2025, follows a demonstration call with prominent AI expert Nikolai Yakovenko, indicating a significant step towards integrating advanced artificial intelligence into internal business operations.

The core of this initiative involves an "agentic flow" created using Mastra AI, a platform known for its AI agent framework. This technology enables automated, intelligent processes designed to streamline complex tasks, moving beyond simple automation to more sophisticated, decision-making capabilities. Mastra AI has previously been noted for its role in enhancing white-collar productivity, as exemplified by SoftBank's Satto Workspace platform, which leverages Mastra to significantly reduce document creation times.

Nikolai Yakovenko, CEO of DeepNewz and a recognized figure in the large language model (LLM) revolution, presented the agentic flow. His involvement underscores the technical depth and potential impact of the solution, given his extensive background as a research scientist at major tech firms like Google, Twitter (now X), and Nvidia, and his current focus on AI-driven solutions. His expertise lends significant credibility to the assessment of the AI tooling's performance.

The application of this AI tooling specifically targets the optimization of marketing HR functions, suggesting improvements in areas such as talent acquisition, employee management, or strategic workforce planning within the marketing domain. This move aligns with a broader industry trend of enterprises actively exploring AI to accelerate various internal jobs and knowledge-work, seeking to enhance efficiency and reduce operational burdens.

According to victoriame, the initial engagement with the technology has been notably positive. "We are just tapping into this, but it's already pretty impressive," stated the individual on social media, emphasizing the immediate impact observed. This early feedback suggests a successful deployment and a strong potential for the agentic AI to transform how companies manage and optimize their human capital within specialized departments like marketing.