Nikita Bier's AI Initiatives at X Praised for Fostering Social Creativity

Anna Gát, founder and CEO of Interintellect, recently lauded Nikita Bier, the newly appointed Head of Product at X, for his insight into how artificial intelligence can foster human creativity and social interaction. Gát's tweet highlighted Bier's understanding that users would be "totally OK using 'private' prompts in front of each other and get immediately creative and social about it," underscoring a shift in AI's social application.Bier, known for co-founding viral social applications like tbh and Gas, which focused on positive, anonymous interactions among users, joined Elon Musk's X as Head of Product in June 2025. His role extends to xAI, Musk's artificial intelligence venture, where he has been integrating AI features into the social platform since early 2024. His recent work includes developing AI tools designed to generate context-aware questions for user engagement, aligning with the concept of AI-driven prompts.Anna Gát brings a unique perspective to the discussion, with her background as a philosopher, linguist, and founder of Interintellect, a platform dedicated to facilitating open and multidisciplinary conversations. Her company initially began as an AI-mediated chat application for conflict management, reflecting her long-standing interest in the constructive role of technology in human communication. Her endorsement of Bier's approach emphasizes the potential for AI to enhance, rather than diminish, genuine social connection.The "private prompts" concept suggests a novel application of AI, where individually generated or AI-assisted creative inputs, initially intended for personal use, can seamlessly transition into a shared, social experience. This mechanism encourages users to engage with AI in a more dynamic way, transforming solitary ideation into collaborative or performative social acts. The unexpected willingness of users to share these seemingly private interactions points to a deeper human desire for connection and creative expression through new mediums.This development signals a growing trend where AI is leveraged not just for efficiency or information retrieval, but as a catalyst for new forms of human interaction and collective creativity. As Gát concluded in her tweet, this demonstrates that "the most interesting thing about AI is -- and will always be -- the humans." The focus remains on how technology can amplify inherent human tendencies towards social engagement and imaginative play.