Perplexity AI Secures Ferrari F1 Sponsorship, Linking with Lewis Hamilton

Perplexity AI, the rapidly growing artificial intelligence search engine, has reportedly entered a significant sponsorship agreement with Ferrari's Formula 1 team, with CEO Aravind Srinivas hinting at a direct association with seven-time world champion Lewis Hamilton. The announcement, conveyed through a cryptic social media post by Srinivas, has generated considerable buzz within both the tech and motorsport communities.

On November 7, 2025, Aravind Srinivas, CEO of Perplexity AI, posted on X (formerly Twitter) with the emojis "🇧🇷 🏎️ 🔥" followed by the text "Lewis Hamilton and Perplexity." This post, along with an Instagram reel from Srinivas featuring similar racing emojis and a user comment congratulating him on a "Ferrari F1 sponsorship," points to a major new partnership. Another Instagram post by Srinivas two days prior also stated, "The GOATs of the world use @perplexity @lewishamilton," further solidifying the connection.

This strategic move by Perplexity AI is expected to significantly boost its global brand visibility, leveraging the immense popularity of Formula 1 and the iconic status of Lewis Hamilton. The partnership aligns Perplexity with a sport known for its technological innovation and high-performance engineering, mirroring the AI company's own focus on advanced technology. While specific financial details of the sponsorship have not yet been publicly disclosed, such high-profile collaborations typically involve substantial investment.

The timing of the announcement, coinciding with the Brazilian Grand Prix, suggests a targeted marketing effort within a key motorsport market. Perplexity AI, founded in 2022, has quickly risen to prominence as an "answer engine" challenging traditional search models, with Srinivas recently making headlines as India's youngest billionaire. This F1 venture marks a bold step in the company's aggressive expansion strategy, aiming to capture a broader audience beyond the tech sphere.