SaaStr AI School London Targets 90% AI Revenue Implementation Failure Rate

London is set to host the SaaStr AI School, a new initiative designed to provide B2B revenue teams with a practical playbook for deploying artificial intelligence effectively. Announced by Jason Lemkin, a prominent figure in the SaaS industry, the school aims to address the significant challenges companies face in integrating AI into their operations. "New!! SaaStr AI School Comes to London: The Real-World AI Playbook for B2B Revenue Teams," Lemkin stated in a tweet, highlighting the event's core focus.

The program, scheduled for December 2-3, 2025, stems from SaaStr's observation that approximately 90% of AI implementations in B2B revenue operations fail, not due to technological shortcomings, but due to execution issues. SaaStr emphasizes that while AI technology is largely available, companies struggle with its practical application and management. This school is positioned as a hands-on workshop series, distinct from theoretical conferences or vendor-driven pitches.

Participants will engage in tactical workshops covering critical areas such as deploying AI Sales Development Representatives (SDRs) and Business Development Representatives (BDRs), optimizing Revenue Operations (RevOps) with AI, leveraging AI for customer success, and hyper-personalizing marketing efforts. The curriculum is built around "daily discipline frameworks," "human-AI orchestration," and "obsessive quality control," drawing from SaaStr's own successful AI implementations and case studies from leading B2B companies.

SaaStr chose London as the host city, recognizing Europe as an emerging hub for practical AI implementation in the B2B sector. The event will feature practitioners who have successfully deployed AI systems in production environments, offering actionable insights and real-world results. This initiative is intended to be the beginning of a continuous learning platform for B2B leaders seeking to move beyond AI experiments to scalable AI operations that genuinely drive revenue.