Tesla Diner Opens with 80 Superchargers, Features Exclusive Optimus Collectible

West Hollywood, CA – Tesla’s recently opened "retro-futuristic" diner in West Hollywood is drawing attention not only for its extensive charging capabilities but also for its exclusive merchandise, including a "Mat Black Tesla Optimus" collectible figure. Social media user Rohan Paul highlighted this unique item, stating in a recent tweet, "> Mat Black Tesla Optimus. 🔥 Inside the Tesla Diner." The tweet, accompanied by an image, showcases Tesla's integrated approach to its brand experience and future technologies.

The Tesla Diner, located at 7001 Santa Monica Boulevard, officially opened its doors in July 2025, offering a blend of dining, entertainment, and electric vehicle charging. It boasts 80 V4 Supercharger stalls, making it one of the largest urban Supercharging stations globally. The facility also features a drive-in theater with massive LED screens and a rooftop "Skypad" terrace, designed to provide a comprehensive experience for Tesla owners and the public.

Among the unique offerings at the diner is the "Mat Black Tesla Optimus" figure, an exclusive piece of merchandise available only on-site. This collectible ties into Tesla's ambitious humanoid robot project, Optimus, which has been a focal point of the company's long-term vision. The actual Optimus robots have been demonstrated at the diner, with some reports noting their use in tasks such as serving popcorn during initial events.

Tesla CEO Elon Musk has emphasized the strategic importance of the Optimus program, predicting that the company could manufacture thousands of these robots in 2025. Musk stated in September 2025 that Optimus could eventually account for 80% of Tesla's total valuation, underscoring its potential to revolutionize various industries by performing "unsafe, repetitive or boring tasks." Despite some production challenges, the company anticipates limited commercial production of Optimus in 2025, with an estimated price range of $20,000 to $30,000 per unit.

The introduction of exclusive Optimus merchandise at the Tesla Diner serves as a tangible link between the company's current consumer offerings and its futuristic robotics endeavors. This integrated strategy aims to immerse visitors in the Tesla ecosystem, showcasing both practical charging solutions and the cutting-edge AI and robotics that define the company's forward-looking ambitions. The West Hollywood diner is seen as a prototype for similar establishments planned for major cities worldwide.