Treeverse $END Token Launches with 17.5% Airdrop for NFT Holders

Endless Clouds, the game studio behind the mobile-first MMORPG Treeverse, officially launched its long-anticipated $END token on July 4, 2025, initiating a substantial airdrop for holders of Treeverse assets. The announcement, shared by Josh Ong, signals a significant milestone in the game's integration into the web3 ecosystem. Ong stated in his tweet, > "Happy 4th of July! If you hold Treeverse assets, @EndlessCloudsHQ has an airdrop for you."

The airdrop program allocates a considerable 17.5% of the total 500 million $END token supply to eligible Treeverse NFT holders, based on a snapshot taken on June 27. In addition to NFT holders, 0.2% of the $END supply is designated for Immutable ecosystem members who have staked 1000 or more IMX tokens, and 2.76% is reserved for active participants in Treeverse's Season 1 gameplay.

The $END token, an ERC-20 asset, is designed to be the premium in-game currency within Treeverse, facilitating purchases of cosmetics, access to time-limited events, and exclusive content. Treeverse, developed by Endless Clouds since 2021, is built on Immutable zkEVM, aiming to provide a seamless and gas-fee-free blockchain gaming experience across PC and mobile platforms.

The Token Generation Event (TGE) for $END took place on July 4, 2025, at 4 PM GST on Ethereum L1, with a bridge established to Immutable zkEVM. While eligible NFT holders have been provided a 48-hour window to claim their allocated tokens, public trading of $END is anticipated to commence around July 7, following the conclusion of the claiming period.

Endless Clouds, a mobile-focused game development studio established in 2021, has successfully raised over $4.2 million in funding from notable investors in the web3 space. The studio's strategic vision is to seamlessly integrate blockchain elements into its gaming experiences, positioning Treeverse as a pivotal title within the rapidly evolving blockchain gaming landscape.